Saturday 3 September 2011

Internet Marketing Specialist

About the Job

Moneytree offers the opportunity to work in a friendly, professional environment where you
can spotlight your exceptional customer service skills, develop your career path and grow
with a successful company.

Job Description

Internet Marketing Specialist Advertisement

Join the company that is currently the largest refurbisher of the Iphone and Ipads in the world! Did you always want to work in a place where what you do truly matters? Do you want to be a part of a rapidly growing, recession proof business that would always have job stability for their hard working employees? Do you want to be part of the fun and dynamic environment where you are more than just a number? Do you love SEO/SEM/PPC and constantly look for ways to improve your skills? If you answered “YES” to all of the above questions, you might be the person we are looking for!

Internet Marketing Specialist SEO, SEM, PPC - Upto P60,000/month
PHP 20000 - 60000
(National Capital Reg - Makati City)


Internet Marketing Specialist



In this important role, the Internet Marketing Specialist is responsible for assisting in the execution of paid search efforts for Moneytree, including advertising campaigns on the major search engines (Google, Yahoo, and MSN) and on other pay per click (PPC) channels. Supports Moneytree’s online marketing strategies and initiatives in adherence to Moneytree’s business goals and objectives. This position is based out of the Corporate Office in Seattle, WA.

Responsiblities include:

· Execute Pay-Per-Click (PPC) campaigns to drive website traffic and conversions

· Complete new individual campaigns, expand keyword lists, create & test ad text, post landing pages and refine existing campaigns

· Create and manage email marketing, banner ad and behavioral targeting campaigns

· Ongoing keyword research to identify relative and cost effective strategies

· Develop and execute successful link building strategies that are consistent with Moneytree goals and objectives

· Analyze marketing campaign performance to identify, prioritize and execute on opportunities for improvement in marketing effectiveness

· Identify online positioning strategies through competitive research

Develop and manage online search experience including: search results, landing pages, organic search engine program to generate incremental revenue and determining the right level spent in PPC program - designed to complement our SEO efforts and further increase sales.

Establish direction and priorities for landing page development, working cross-functionally with the Data team, product & merchandising managers, and marketing.

Manage relationship (and selection as needed) with Search Engine Optimization (SEO) and SEM (PPC) partners to optimize the website(s) including; web page meta tags, URL naming conventions, development of content and page design recommendation.

Analyze conversion points and paths, monitor key website metrics including site traffic and traffic from search engines Conduct A/B/C and multivariate tests to optimize offers and forms – maximizing website conversion to Qualified Leads.

Responsible for SEM/SEO strategies, performance metrics and programs.

Increase traffic to websites through multiple streams including: organic search, partner sites and affiliates.

Work with Product and Marketing to determine new link placements and copy for new product introductions and promotional products.

Perform keyword/domain research and monitor our search engine rankings

Technical skills include:

· Minimum 1-2 years’ experience in consumer internet marketing

· Proficiency with Microsoft Office (Word, Excel, Outlook, etc)

· Proficiency with Internet Explorer, Firefox and Chrome

· Proficiency with Google, Yahoo, MSN, AOL, Bing and other search engines

· Familiarity with SEO (Search Engine Optimization) and SEM (Search Engine Marketing)

· Familiarity with HTML/CSS

· Experience with Pay-Per-Click (PPC) tactics

· Adwords or Adcenter experience and online campaign creation

· Advanced computer skills, specifically using Excel or similar tools

· Find, procure and build quality links

· Proficient data entry skills

· Understands dynamics of keyword research

· Keyword research
Moneytree offers an attractive wage and benefits package, including:

· Competitive Compensation Package

· Holiday Pay, Paid Vacation and Paid Sick Time

· Fully paid Medical, Dental and Vision Insurance

· Retirement Profit Sharing Plan

· Fully paid Life and Long-Term Disability Insurance

· Tuition Reimbursement

· Employee Assistance Program

· Career Advancement Opportunities

· Professional and Friendly Working Environment

Moneytree is a three-time “Best Company to Work For” winner and
Hall of Fame recipient as selected by Seattle Business Magazine!

Requirements:

  • Bachelor's degree or equivalent required
  • 3+ years experience working as SEO Specialist
  • Knowledge of white-hat/black-hat SEO/SEM methods.
  • Strong understanding of web analytics.
  • A track record for driving traffic and increasing search rankings.
  • Strong command of English language

Following experience is a plus:

  • PPC with budget of US$1000/day or more (adwords, adcenter, facebook)
  • Commission Junction Affiliate Management
  • CPA networks experience
  • Taguchi Split-Testing understanding

What's in it for me?

  • Job Security, this is a sister company of our main US based company. We are a recession proof business, and your work will not depend on outside contracts. As long as you work hard, you will always have a job.
  • Excellent work environment that is casual and collaborative (you will always have a voice in our company)
  • Industry leading benefits and compensation package
  • Ability to constantly learn and grow, we have a large network of sites that would constantly challenge you to develop new strategies and new skills
  • Excellent work environment that is casual and collaborative (you will always have a voice in our company)
  • Be part of a fun, young company that recognizes and reward passion and hard work.

Interested applicants should email their resume to

Job Specifics

Job Category: marketing and salesJob Location: MakatiSalary: ****to be discussedEmployment: Full TimeStart: asapDate posted: August 15, 2011 03:55:13No. of vacancy: 1

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